Bright Beginnings

Bright Beginnings of Prince George’s County Infant Mortality Reduction

When families have access to affordable health care, safe neighborhoods, a clean environment,

and opportunities for physical activity, recreation, nutritious foods, and other resources that
contribute to a healthy lifestyle, they are more equipped to excel in school, thrive in the
workforce, and live a longer and quality life.

AWPLI have integrated the framework of HFA “twelve critical elements”, standards, assessment
tools and practices into the daily operation of its’ Prince George’s County: Infant Mortality
Reduction to prevent additional pressures and/or reduce the pressure of hardships on parents and
their children.

Prince George’s County: Infant Mortality Reduction is a promising practice service to prevent and/or
reduce poor pregnancy outcomes, maltreatment of children among minority racial and ethnic diverse, low
socio-economic status families.

Bright Beginnings of PGC; Infant Mortality Reduction specific services provided are:

• In-Home Task Force
• Outreach and participants’ recruitment
• Child birthing classes
• Screenings and assessments of the mother (prenatal) or mother and infant (postpartum/at birth upon intake

• Provide in-home visits

• Case management
• Smoking cessation through certified tobacco training specialist
• Health education on family violence and relationships, infant care and child growth and development
• Prenatal services
• Car safety
• Fatherhood involvement
• Maternal depression and screening
• Interconception care
• Parenting skills and Breastfeeding
• Health and nutrition
• SIDS prevention
• Stress management
• Ensure infants/children receive well child checks-up
• Link clients to medical homes for primary care (interconception and well-child care)
• Link women to appropriate prenatal and postpartum services through referrals (e.g. WIC, Medicaid, healthcare, etc.)

• Link families to community support services (social services, continuing education, workforce training/employment services, childcare                     resources, etc.)

• Provide in-home support/modeling in assisting families to respond to their child’s and their own needs; and share ideas on providing care to children according growth and developmental stages

• Follow-up services coaching/family empowerment)
• Administer “Partners for a Healthy Baby Curriculum” services
• Provide community outreach/ health navigation in the community (participation in health fairs, professional seminars, etc.)
• Monthly Mother’s Support Circle and Father’s Support Circle.